OK Tire Calgary Case Study | Digital Ultras


Case Study Success

How OK Tire Calgary Increased Calls & Visibility in 60 Days

Strategic Local SEO and Google Ads integration to dominate the Calgary automotive market.

View Results
Our Strategy

+275%
Increase In Calls

107K+
Ad Impressions

60+
Monthly Calls

75+
Calls From Google Ads

SERVICE: LOCAL SEO, SEO, WEBSITE & GOOGLE ADS
INDUSTRY: AUTOMOTIVE SERVICES
LOCATION: CALGARY, CANADA

About OK Tire Calgary

OK Tire Calgary is a local automotive service provider offering tire replacement, repair, and maintenance services. The business relies heavily on high-intent local searches where users are ready to call or visit immediately.

KPI Snapshot

+275%
Increase in calls

16 → 60+
Monthly calls

2.63K+
Organic impressions

107K+
Ad impressions

75+
Calls from Google Ads

The Challenges

  • Low inbound calls.
  • Weak Google Maps visibility.
  • Limited organic reach.
  • No structured ad performance.
  • Website was not conversion-focused.
!

Our Approach

We implemented a combined strategy across Local SEO, SEO, Website, and Google Ads to drive both immediate and long-term results.

Local SEO

  • Google Business Profile optimization
  • Local keyword targeting
  • Citation consistency
  • Map visibility improvements

SEO (Organic)

  • Keyword research & mapping
  • On-page optimization
  • Technical fixes
  • Content alignment

Website Optimization

  • Improved service clarity
  • Optimized for call actions
  • Better mobile experience

Google Ads

  • High-intent keyword targeting
  • Campaign optimization
  • Bid & cost control
  • Continuous monitoring

Campaign Performance

107,822
Impressions

10,293
Interactions

75
Phone Calls

CA$0.08
Avg CPC

Monthly Results

January
16
Calls

February
42
Calls

March
60+
Calls

Example Wins

Growth

Call Volume

January started at 16 calls. February improved to 42 calls. March crossed 60+ calls through combined Local SEO, SEO, website optimization, and Google Ads.

+275%

Paid Media

Google Ads Performance

Campaigns delivered 107,822 impressions, 10,293 interactions, and 75 phone calls with an average CPC of approximately CA$0.08.

107K+

Search Growth

Organic Visibility

Organic search growth improved with 2.63K+ impressions, supporting long-term discoverability and stronger local search presence.

2.63K+

Consistency

Lead Flow

The shift was not just more traffic. It created stronger visibility, more calls, and a more consistent lead generation system for the business.

60+ Calls

Before vs After

Before
  • Low visibility
  • 16 calls
  • No structured strategy
After
  • Strong visibility
  • 60+ calls
  • Consistent lead flow

Project Timeline

Week 1–2
Setup & Optimization

Week 3–4
Visibility Improvements

Month 2
Rapid Increase in Calls

What Made This Work

  • High-intent keyword focus
  • Strong local SEO foundation
  • Combination of organic and paid strategy
  • Conversion-focused website

Final Outcome

2.63K+
Search Impressions

60+
Monthly Calls

75+
Google Ads Calls

The business achieved consistent growth in calls and visibility by combining multiple channels into a single strategy.

Call To Action

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