Case Study — Education | South Extension, Delhi, India
TGC Institute: 47.9K Clicks and 7.96M Impressions Through Search
A content-led SEO strategy built around the real career questions students search for — course comparisons, career paths after 12th, and creative career guidance — turned into a clear, sustained acceleration in organic visibility.
Vocational & Creative Career Training Institute
SEO Push Started: Feb 2026
47.9K
Total Clicks (16 Months)
7.96M
Total Impressions (16 Months)
0.6%
Average CTR
12.9
Average Position
Client
TGC Institute
Industry
Vocational & Creative Career Training
Location
South Extension, Delhi, India
Services Used
SEO, Content Marketing
Reporting Period
16-month view, SEO push from Feb 2026
The Starting Point
A Career Institute Competing for Confused Students’ Attention
TGC Institute trains students for creative and technical careers — music production, sound engineering, digital illustration, web design, and more — out of its South Extension, Delhi campus. Most prospective students weren’t searching for the institute by name; they were searching for the questions that come before that decision: what to do after 12th, which course is better, what a career in a given field actually pays.
The brief: build organic visibility around those upstream, decision-stage questions, so TGC Institute could be discovered by students while they were still deciding on a path — not just by students who already knew the institute’s name.
Our Strategy
What We Actually Did
01
Decision-Stage Content
Built content around the real questions students ask before choosing a course — “after BIPC which course is better”, “after intermediate BIPC courses list” — rather than only targeting course-name keywords.
02
Course-Specific Landing Pages
Built out dedicated pages for individual programs — music production, sound engineering, digital illustration, web design — each targeting its own set of “courses in Delhi” and “colleges in India” search terms.
03
Career Outcome Content
Added content addressing career and earning-potential questions — like income potential in content creation and internship guidance — to capture students still exploring what a field could look like for them.
04
Branded Visibility
Reinforced local branded search (“TGC Institute South Ex”) alongside the broader content push, so students who did search by name found a strong, well-optimised result.
Like What You’re Seeing?
Your Business Could See Growth Like This Too
This is real, verifiable Search Console data — not projections. If you’re running an institute, school, or education business and want the same kind of organic growth, let’s talk.
Search Performance
The Growth Curve, Straight From Search Console
Source: Google Search Console, tgcindia.com — 16-month view. Clicks and impressions climb steadily for most of the window, then visibly accelerate from around February 2026 onward, when the content push began.
47.9K
Total Clicks
Across the full 16-month reporting window.
7.96M
Total Impressions
A large and expanding footprint across course, career, and location-based searches.
0.6%
Average CTR
Blended across all queries, with much higher CTRs on branded and long-tail terms.
12.9
Average Position
Blended across the whole site, with newer decision-stage content still climbing rankings.
Top Search Queries
| Query | Clicks (16 mo.) | Impressions | CTR |
|---|---|---|---|
| tgc institute south ex | 39 | 215 | 18.1% |
| music production courses in delhi | 37 | 3,420 | 1.1% |
| after intermediate bipc courses list | 37 | 2,373 | 1.6% |
| digital illustration course | 36 | 2,606 | 1.4% |
| web design course in delhi | 36 | 860 | 4.2% |
| bipc after courses | 33 | 5,224 | 0.6% |
| after bipc which course is better | 33 | 4,363 | 0.8% |
| music production colleges in india | 33 | 889 | 3.7% |
| best sound engineering courses in india | 33 | 470 | 7% |
| instagram 100k views income india | 33 | 463 | 7.1% |
| internship kya hota hai | 32 | 44,393 | 0.1% |
Source: Google Search Console, Queries report, 16-month view. The branded query “tgc institute south ex” converts clicks at 18.1% CTR — by far the strongest performer — while decision-stage queries like “bipc after courses” and “internship kya hota hai” bring in huge impression volume that’s still being converted into clicks.
Share This Case Study
Want This Kind of Growth for Your Business?
Let’s build a customised SEO and content strategy that generates real, measurable organic growth for your business.
Performance data sourced directly from the client’s Google Search Console dashboard, 16-month view through 8 Jul 2026.