Case Study — Automotive | Calgary, Canada
OK Tire Calgary: From 0 to 650+ Monthly Conversions in Under 4 Months
A fresh Google Ads account and an optimized Google Business Profile, scaled from a mid-February 2026 launch to a high-performing local lead engine.
Automotive / Tire & Auto Services
Campaign Launched: Mid-Feb 2026
650+
Conversions in June (from 0 in Feb)
681
Calls via Business Profile
2,622
Total Profile Interactions
$3.60
Cost Per Conversion (June)
Client
OK Tire — Macleod Trail, Calgary
Industry
Automotive / Tire Services
Location
Calgary, Alberta, Canada
Services Used
Google Ads, GMB Optimization
Reporting Period
Feb – Jun 2026
The Starting Point
A Brand New Account, Built From Zero
OK Tire’s Calgary location came to Digital Ultras with no structured paid search presence and an underused Google Business Profile. There was no historical campaign data, no conversion tracking baseline, and no local search momentum to build on — the account was started completely fresh in mid-February 2026.
The brief was straightforward: build a Google Ads account that could reliably generate calls and leads, while growing Business Profile visibility in a competitive Calgary tire and auto market — fast enough to show real ROI within the first quarter.
Our Strategy
What We Actually Did
01
Account Structure
Built separate campaigns for each service — tire change, wheel alignment, oil change, brake service — with tightly themed ad groups and exact/phrase match keywords targeting Calgary-specific search intent.
02
GMB Optimization
Completed all Business Profile sections, added service area, uploaded photos, enabled booking, set up Q&A, and launched a weekly post schedule to keep the profile active and visible in local search.
03
Conversion Tracking
Implemented call tracking and form submission tracking via Google Tag Manager — giving full visibility into which ads and keywords were generating real leads and booked appointments.
04
Continuous Optimization
Weekly bid adjustments, negative keyword expansion, ad copy A/B testing, and quality score improvements — reducing cost per conversion from $24.70 in March to $3.60 in June, an 85% reduction.
Like What You’re Seeing?
Your Business Could See Growth Like This Too
This is real, verifiable dashboard data — not projections. If you’re running a local service business and want the same kind of ramp-up, let’s talk.
Google Ads Performance
Month-by-Month Growth Since Launch
| Month | Clicks | Impressions | Conversions | Cost | Cost / Conv. |
|---|---|---|---|---|---|
| Feb 2026 (partial launch) | 495 | 35.7k | 0.00 | $300 | — |
| Mar 2026 | 824 | 72.8k | 23.00 | $568 | $24.70 |
| Apr 2026 | 664 | 23.1k | 69.00 | $611 | $8.86 |
| May 2026 | 1,720 | 39.2k | 537.44 | $1,920 | $3.57 |
| Jun 2026 | 1,910 | 43.7k | 650.01 | $2,340 | $3.60 |
Source: Google Ads account overview. Feb reflects a partial month. Cost-per-conversion improved from $24.70 in March to $3.60 in June — an 85% reduction.
Conversions — Month by Month
Feb
Mar
Apr
May
Jun
Google Business Profile Performance
Local Visibility & Call Growth (Feb – Jul 2026)
Alongside paid search, the Business Profile itself became a major lead source. Over the reporting window it generated 681 direct calls and 2,622 total interactions — with strong discovery numbers showing the profile is being actively surfaced in local search.
2,622
Business Profile Interactions
Total actions taken on the profile — calls, direction requests, website clicks, and bookings combined.
681
Calls Generated
Direct calls placed from the Business Profile, peaking at 244 in a single month (May 2026).
23,322
Profile Views
People who viewed the Business Profile across Search and Maps.
13,988
Search Appearances
Number of searches where the Business Profile was shown to a potential customer.
Calls From Business Profile — Month by Month
Feb
Mar
Apr
May
Jun
Feb, Mar, Apr and Jun values are approximate. May’s 244 calls is the exact peak figure reported.
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Performance data sourced directly from the client’s Google Ads and Google Business Profile dashboards, Feb–Jul 2026.