Case Study — Healthcare | Indirapuram, Ghaziabad, India
Eternity Hospital: 94% More Clicks and 97% More Impressions in Just 3 Months
A content-led SEO strategy built around real patient questions — surgery costs, recovery guides, and doctor authority pages — turned into consistent, compounding organic growth.
Multi-Specialty Hospital — Plastic Surgery, Gynaecology, Dermatology
SEO Push Started: Feb 2026
+94%
Clicks Growth (Last 3 Months)
+97%
Impressions Growth (Last 3 Months)
3.49K
Total Clicks Since Launch
437K
Total Impressions Since Launch
Client
Eternity Hospital
Industry
Multi-Specialty Hospital
Location
Indirapuram, Ghaziabad, India
Services Used
SEO, Content Marketing
Reporting Period
Feb – Jul 2026 (16-month baseline)
The Starting Point
A Multi-Specialty Hospital With Untapped Search Demand
Eternity Hospital in Indirapuram offers plastic surgery, gynaecology, and dermatology services under specialists like Dr. Arvind Jain and Dr. Rashmi Jain — but the website was leaving most of its organic search opportunity on the table. Patients were searching for procedure costs, recovery timelines, and doctor credentials in huge volumes, and the site simply wasn’t showing up for most of it.
The brief: build an SEO and content program around the exact questions prospective patients were asking — cost, procedure, and recovery guides — and turn that into sustained, compounding organic traffic.
Our Strategy
What We Actually Did
01
Question-Led Content
Built in-depth guides answering the exact questions patients search for — procedure costs, recovery timelines, and treatment comparisons — for nose surgery, C-section delivery, scar revision, vitiligo, and gynecomastia.
02
Doctor Authority Pages
Strengthened dedicated pages for Dr. Arvind Jain and Dr. Rashmi Jain to capture high-intent branded and near-branded searches around each specialist.
03
Local + Condition Targeting
Created location-specific pages (Ghaziabad, Indirapuram) alongside condition-specific pages, so the site could rank for both “near me” searches and specific treatment queries.
04
Ongoing Publishing Cadence
Maintained a steady publishing schedule from February 2026 onward, giving Google a consistent stream of fresh, relevant content to index and rank.
Like What You’re Seeing?
Your Business Could See Growth Like This Too
This is real, verifiable Search Console data — not projections. If you’re running a hospital, clinic, or service business and want the same kind of organic growth, let’s talk.
Search Performance
The Growth Curve, Straight From Search Console
Source: Google Search Console, hospitaleternity.com — 16-month view, showing the visible acceleration in clicks and impressions from around February 2026 onward.
1.49K
Clicks — Last 3 Months
Up 94% versus the prior period, as new content pages started ranking.
246K
Impressions — Last 3 Months
Up 97% versus the prior period, reflecting rapidly expanding search visibility.
0.8%
Average CTR (16 Months)
Across the full 16-month reporting window, as newer pages continue to climb positions.
8.8
Average Position (16 Months)
Blended across the whole site, pulled up by newer content still working its way up the rankings.
Top Performing Content
| Page | Clicks (16 mo.) | Impressions | CTR | Avg. Position |
|---|---|---|---|---|
| Homepage | 1,091 | 53,702 | 2% | 7.3 |
| Vitiligo Treatments 2026 Guide | 170 | 10,223 | 1.7% | 5.3 |
| Nose Surgery Cost in India Guide | 147 | 28,924 | 0.5% | 7.0 |
| Scar Revision Surgery Cost Guide | 120 | 20,855 | 0.6% | 4.8 |
| Hair Transplant After 3 Months Result | 93 | 11,790 | 0.8% | 6.7 |
| Vitiligo Treatment in Ghaziabad | 84 | 1,823 | 4.6% | 7.5 |
| C-Section Delivery Cost in India Guide | 73 | 12,006 | 0.6% | 5.6 |
Source: Google Search Console, Pages report, 16-month view. Vitiligo Treatments, C-Section Delivery Cost, and other guides show “Previously 0” clicks in the last 3 months — brand-new content already ranking and converting into traffic.
Top Search Queries
| Query | Clicks (16 mo.) | Impressions |
|---|---|---|
| eternity hospital | 358 | 5,375 |
| dr arvind jain plastic surgeon | 54 | 905 |
| dr arvind jain | 48 | 2,824 |
| eternity hospital ghaziabad | 25 | 230 |
| white discharge treatment | 23 | 463 |
| dr rashmi jain gynecologist | 22 | 603 |
Source: Google Search Console, Queries report, 16-month view. The branded query “eternity hospital” leads by a wide margin — a sign the SEO push is building brand recognition alongside new patient acquisition through informational content.
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Performance data sourced directly from the client’s Google Search Console dashboard, 16-month view through 14 Jul 2026.