Case Study — Health & Wellness | Online Program, India
Bliss & Burn: 250 Conversions in the First 5 Weeks of a Brand-New Google Ads Account
A freshly built Google Ads account for an online weight-loss and yoga program, launched from scratch on 10 June 2026 and already generating consistent leads and calls.
Health & Wellness / Online Weight Loss & Yoga
Campaign Launched: 10 Jun 2026
250
Conversions (First 5 Weeks)
385
Click-to-Call Interactions
1.06K
Total Clicks
₹85.33
Cost Per Conversion
Client
Bliss & Burn
Industry
Health & Wellness / Online Weight Loss & Yoga
Location
India
Services Used
Google Ads (Search)
Reporting Period
10 Jun – 14 Jul 2026
The Starting Point
A Brand New Account, Built From Zero
Bliss & Burn, an online weight-loss and yoga program, came to Digital Ultras with no paid search presence at all. There was no account history, no conversion data, and no proof yet of which keywords or audiences would actually convert — the account was built completely from scratch starting 10 June 2026.
The brief: build a Google Ads account that could generate qualified leads and calls for an online wellness program in a crowded weight-loss and fitness category, and show real signal within the first month of spend.
Our Strategy
What We Actually Did
01
Account Structure
Built separate ad groups around core search intents — at-home weight loss, online yoga classes, weight loss plans for women — using tightly themed exact/phrase match keywords rather than one broad catch-all campaign.
02
Intent-First Keyword Selection
Prioritised high-intent, lower-funnel phrases like “lose weight from home” and “yoga classes for weight loss” over generic fitness terms, to keep cost per conversion low from day one.
03
Call & Lead Tracking
Set up click-to-call and lead form tracking from the start, giving early visibility into which keywords were driving actual phone enquiries versus just clicks.
04
Weekly Optimisation
Ongoing bid and budget adjustments across ad groups, negative keyword additions, and reallocating spend toward the highest-converting search terms as data came in.
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Google Ads Performance
Results Since Launch (10 Jun – 14 Jul 2026)
1.06K
Total Clicks
Traffic driven to the site within the first five weeks of the account going live.
250
Conversions
Tracked conversions across lead forms and calls, at an average cost of ₹85.33 per conversion.
385
Click-to-Call Interactions
Direct call actions taken from the ads themselves — a strong early signal of purchase intent.
₹21.3K
Total Spend
Total media spend across the first five weeks of the account.
Source: Google Ads account overview, 10 Jun – 14 Jul 2026 (account launch to date).
Top Performing Keywords
| Keyword | Impressions | Clicks | Conv. Rate | Conversions | Avg. CPC |
|---|---|---|---|---|---|
| “yoga online classes” | 1,189 | 106 | 25.94% | 27.50 | ₹20.53 |
| “online yoga classes” | 1,254 | 109 | 21.10% | 23.00 | ₹21.22 |
| “lose weight from home” | 8,499 | 76 | 42.11% | 32.00 | ₹8.78 |
| “lose weight from home” (variant) | 1,534 | 56 | 34.82% | 19.50 | ₹21.82 |
| “yoga classes for weight loss” | 418 | 46 | 39.13% | 18.00 | ₹20.58 |
| “women yoga classes online” | 235 | 38 | 39.47% | 15.00 | ₹22.38 |
| “weight loss plan for women” | 1,303 | 72 | 13.89% | 10.00 | ₹24.19 |
Source: Google Ads keyword report, 10 Jun – 14 Jul 2026. “Lose weight from home” is the standout so far — the highest conversion rate (42.11%) at the lowest average CPC (₹8.78) of any keyword in the account.
Top Keywords by Conversions
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Performance data sourced directly from the client’s Google Ads dashboard, 10 Jun – 14 Jul 2026.