Local SEO For Hotels
What is Local SEO For Hotels?
Imagine your potential guests planning their weekend trip.
They wouldn’t pick just any hotel, right?
When they search online for “best hotels near [town name],”
They’re likely to click on the first few listings that appear.
but
what if your hotel isn’t on that list?
If you’re not visible to these searchers, you’re missing out on countless booking opportunities.
Here comes Local SEO
Local SEO helps your hotel show up when people search for places to stay near them.
For example, if someone types “hotels near [city]” in Google, good local SEO makes sure your hotel appears in the search results.
Did you know that the top spot on Google captures 31.7% of all clicks?
So, how do you make sure your hotel shows up at the top of the search results?
Here are the steps you need to follow to improve your hotel’s local SEO orLocal SEO For Hotels.
1. Set up your hotel’s google business listings
As a local business, it’s important for your hotel to be listed on different websites and directories.
Each one is a place where new guests might find you.
Search engines, like Google, don’t just use information from your Google Business Profile.
They also check other directories to see if your business is real and trustworthy.
This is why it’s key to keep your hotel’s information the same across all platforms.
However, updating and managing your listings on many websites can be hard, especially if you have more than one hotel or location.
Changing things like business hours during holidays can make it feel even more difficult.
And let’s not forget how tough it is to remember all those passwords!
Here are some key directories that can help:
Steps to Manage Your Hotel Listings Easily
- Claim Your Listings Find your hotel on directories like Google, Yelp, and Bing Places. Claim your business so you can update your details.
- Fill in Accurate Info Add your hotel’s name, address, phone number, and website. Make sure the information is the same on all platforms.
- Use a Listing Management Tool Save time by using tools like Semrush Local to update all your listings at once across multiple directories.
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2. Optimize Your Website for Local SEO Ranking Factors
As we discussed earlier, when people plan a trip, they usually grab their phone and search on Google for hotels nearby.
But what happens
If your hotel’s website isn’t ready for local search?
Well,
Fewer people will see your hotel, and you might lose your clients.
Here Are Some Points to Remember
- Check if you have a Google Business Profile and claim it if you don’t.
- Ensure your hotel’s name, address, and phone number are correct.
- Make sure your hotel’s location on Google Maps is correct.
- Add important details like Wi-Fi, parking, and pet-friendly options.
- Use the same account for all hotels you own or manage.
Here’s how you can fix that by optimizing your website for local SEO:
- Use Local keywords
Make sure your website mentions where your hotel is. For example, use phrases like “hotel in [your town]” or “best hotel near [area].” This helps Google understand where your hotel is.
- Add Your Hotel’s Info
Put your hotel’s name, address, and phone number on every page. This makes it easier for search engines to connect your hotel to local searches.
- Connect with Google My Business
Make sure your website links to your Google Business Profile. This way, your hotel shows up when people search for places nearby.
Helpful Tools:
- Google Search Console shows how well your website is doing and helps fix problems.
- Yoast SEO helps you add the right keywords easily.
- Moz Local makes sure your hotel’s info is the same everywhere online.
3. Make Your Website Load Faster
A fast-loading website is very important for your hotel’s SEO or Local SEO For Hotels.
People don’t like to wait, and if your website is slow, they might leave before they even see your hotel.
To check how fast your website loads, follow these steps:
- Go to Google Page Speed Insights.
- Enter your website’s address (URL) and click Analyze.
4. Positive Reviews Can Power Your Hotel’s Local SEO Success
As we know, people often check reviews before booking a hotel.
But did you know that good reviews also help your hotel show up higher in local searches?
Positive reviews tell Google that your hotel is trusted, which can help your business appear more often when people search for hotels nearby.
Now Here Are Two Big Reasons Why Reviews are important
- They Build Trust
When potential guests read good reviews, they feel more confident about booking your hotel. Positive feedback makes your hotel look trustworthy and welcoming.
The more positive reviews you have, the more likely people will choose your hotel over others.
- They Improve Local Visibility
Search engines like Google love reviews.
When your hotel gets a lot of good reviews, Google sees your business as a reliable choice and can rank your hotel higher in local search results.
This means more people will see your hotel when they search for places to stay in your area.
How to Handle Reviews:
- Encourage Happy Guests to Leave Reviews: After a guest has had a great stay, ask them kindly to leave a review online.
- Respond to All Reviews: Thank guests for their positive feedback, and respond politely to any negative reviews.
- Learn from the Feedback: Use reviews to improve your services. Address any issues mentioned in reviews to make future guests’ experiences even better.
Let’s generate leads for your Hotel business
5. Share High-Quality Photos and Videos
Did you know that 60% of travelers are more likely to book a hotel that has clear, high-quality images?
Pictures and videos give people a better idea of what to expect when they stay at your hotel.
The better your photos and videos look, the more likely guests will trust your hotel and choose to book with you.
you’ll also have the option to categorize your photos
- Interior Photos: Show your hotel’s rooms, lobby, and dining spaces. Clean, bright photos help guests imagine staying at your hotel.
- Exterior Photos: Share images of your building, entrance, and outdoor areas like gardens or pools. These give a sense of the hotel’s surroundings.
- Amenities and Services: Highlight special features like the gym, spa, or restaurant. Show what makes your hotel unique.
- Guest Photos: Encourage your guests to upload their own photos. Real photos from travelers build trust and add authenticity.
- Videos for a Virtual Tour: Create short videos or virtual tours that walk guests through your hotel. This gives a more personal touch and helps your hotel stand out.
6. Make Sure to Use Schema Markup and Get Local Backlinks
Schema Markup Schema markup is a special type of code you add to your website to help search engines better understand your business.
It’s like giving Google a clear map of your hotel’s information, such as your address, phone number, reviews, and business hours.
Using schema markup is important for local SEO because it helps create “rich snippets.” These are enhanced search results that show more details, like reviews or your opening hours, right in the search results.
For example, instead of just showing a basic link, you might see a link with star ratings or hours, making it stand out more. Backlinks
Backlinks are also important for local SEO, and they’re easier to get than you might think. A backlink is when one website links to another, like a vote of confidence. It shows that your content is useful, trustworthy, and worth sharing.
Good-quality backlinks from popular websites can bring more people to your hotel’s site.
If you need any help with local SEO for your hotel business, contact Digital Ultras — we’re here to help you improve your online presence and attract more local customers.
